Create
Produce in-store posters using the creation mode that best fits your data and workflow.
Point-of-sale communication softwareToucan®, EZad’s software for in-store posters, POP materials and digital signage
Toucan® is point-of-sale communication software for retail brands and store networks. It helps teams create in-store posters, POP materials, labels and digital signage content from product data, while keeping campaigns consistent across locations.
4 creation modesPrint in all required formatsPublish to screensMulti-site networks
Toucan® in 30 seconds
Point-of-sale communication software for print signage and in-store screens
Print posters, POP materials and labels directly to a printer or large-format plotter.
Publish
Organize playlists and schedule content for your in-store screens.
Manage
Control templates, permissions and local autonomy across a multi-site network.
Who is it for?
Software designed for organizations that communicate at the point of sale
From independent stores to multi-site retail networks, Toucan® helps teams quickly produce reliable in-store posters, POP materials and screen content that follow the brand identity while meeting local needs.
Stores
Create, adapt, print or publish materials without starting from a blank file.
Brands and networks
Control templates, campaigns and permissions while giving stores the right level of autonomy.
Communication teams
Centralize approved materials and simplify their rollout across your locations.
Poster creation
Create in-store posters in four ways
Toucan® adapts to your data sources, working habits and the level of design freedom granted to each user to create in-store posters, POP materials and point-of-sale communication assets.
From a product catalog
Select a product from the available catalog. The information provided is automatically placed into the chosen template.
Using a barcode
Enter a product barcode, such as an EAN or GTIN, to retrieve its data and quickly generate the corresponding poster.
With guided entry
Complete the fields provided in a template. The layout remains controlled and users can only edit approved content.
In free-form mode
Build a fully customized material using the integrated design tools when your project requires more flexibility.
With or without a connected product database
Toucan® can use a catalog, product database or ERP when available. Guided entry and free-form creation also let teams produce materials without a direct connection to a product data source.
Data and templates
Turn product information into posters, POP materials and ready-to-use assets
Toucan® combines available product data with templates designed for your brand to reduce re-entry, preserve visual consistency and speed up in-store poster creation.
Use your product data
Retrieve the relevant information from your approved sources to populate in-store posters, POP materials and screen content.
Work with controlled templates
Define editable areas, required fields and design rules for each type of material.
Adapt one campaign
Reuse the same message across different print and screen formats without rebuilding every asset.
Manage user permissions
Choose which features, templates and content are available to headquarters and store users.
Structure your campaigns
Group the materials required for each operation and make them easy to access across the network.
Print and screens
One software environment for print signage and in-store screens
Teams work from the same templates and information, then choose the output that fits each point-of-sale need: print signage, POP materials or digital signage content for in-store screens.
- Posters, POP, shelf information, price labels and shelf stoppers
- Direct printing to A4 or A3 printers and large-format plotters
- Formats defined according to the needs of your organization
- Screen content and digital signage playlists
- Scheduling by screen, date range or location
Product dataTemplatesUser input
Creation and managementPrintPosters, POP, labels
ScreensMessages, media, playlists
Permissions and local adaptations are defined according to your network structure.
Multi-site organization
Headquarters stays in control while stores gain autonomy
Toucan® lets you organize communication according to your rules without forcing headquarters to produce every material on behalf of each store.
Headquarters or central team
Control communication across the network
- Provide approved templates and campaigns
- Define editable fields and access rights
- Centralize data sources and shared content
- Preserve brand consistency
Store teams
Produce locally without starting over
- Select the right product, template or material
- Adapt approved information
- Print directly in the required format
- Schedule or publish approved screen content
EZad support
A solution configured around your real-world workflows
EZad supports your project from needs analysis through deployment: configuration, data integration, template design, training, support and, when required, the hardware needed for your setup.
Explore EZad servicesOrganization, users, permissions, product sources and operating rules.
Design and integration of models for print and screen materials.
Onboarding for headquarters, communication and store teams.
User assistance and long-term guidance.
FAQ
Frequently asked questions about Toucan®
Answers to common questions about in-store poster creation, product data, printing, POP materials and digital signage.
How can you create an in-store poster with Toucan®?
Toucan® offers four creation modes: from a product catalog, by entering a barcode, with guided entry in a template or in free-form mode. The software can create in-store posters, POP materials or labels depending on each point-of-sale need.
Is a product database required to use Toucan®?
No. Toucan® can use a catalog, product database or ERP when available. Guided entry and free-form creation also allow teams to produce materials without a direct connection to a product database.
Can Toucan® print all required formats?
Yes. Templates can be created in the formats required by your organization. Users print directly from Toucan® to the printers or large-format plotters configured for their location.
Can print signage, POP materials and in-store screens be managed in the same software?
Yes. Toucan® can create and print posters, POP materials and labels, while also preparing, organizing and scheduling digital signage content for in-store screens. It supports both print signage and screen-based communication.
Is Toucan® suitable for a multi-site network?
Yes. Headquarters can define templates, campaigns, permissions and shared content, while each store keeps the approved level of autonomy to adapt, print or publish its materials.
Do users need graphic design skills to use Toucan®?
No. Product catalogs, barcode entry and guided entry make it possible to produce materials without mastering design software. Free-form creation is available for users who need greater flexibility.
What support does EZad provide with Toucan®?
EZad supports customers with configuration, data integration, template design, training, deployment and ongoing user support.
Who publishes the Toucan® software?
Toucan® is published by EZad, a French B2B software company based in Toulouse that specializes in point-of-sale communication software for retailers and store networks.
Is EZad’s Toucan® related to Toucan Toco?
No. Toucan® is the point-of-sale communication software published by EZad. Toucan Toco is a business intelligence platform published by another company, with no connection to EZad.
Toucan® demo
See how Toucan® could fit your organization
Tell us about your materials, product data, equipment and network structure. We will show how Toucan® can structure in-store poster creation, POP materials and screen content across your organization.
Request a demo+33 5 34 40 01 11