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Module integrated into your e-commerce site
Customers personalize their product directly in your web journey, without breaking the experience or using an interface disconnected from your brand.
Online product personalization
Give your customers a simple, smooth and controlled product personalization experience
EZad designs product personalization modules integrated into your e-commerce site so your customers can create custom labels while respecting your brand guidelines, print constraints and order flow.
Module e-commerce Custom labels Controlled brand guidelines Print export
Create desire
Turn a standard product into a personal experience, gift or special edition.
Frame the creation
Give customers freedom without losing control of your visual identity.
Produce easily
Collect personalization information in a usable format for ordering or printing.
A turnkey solution
A product personalization module designed for your brand, site and business constraints
Personalization should not become a burden for your teams. The goal: provide a clear customer interface, reliable order data and usable production output.
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Custom graphic interface
Colors, shapes, typefaces, pictograms and fixed elements are defined according to your identity and presentation rules.
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Custom label creation
Users can add a first name, message, occasion or variant in the areas you have approved.
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Print-ready files
Personalization data can be exported or transmitted to simplify printing, order preparation or provider processing.
How it works
A clear customer journey with usable order and production data
Personalization follows a clear journey: customers understand what they are doing, preview the result before validation, and useful information is collected for ordering, printing or provider processing.
Product selectionThe customer selects a product or range eligible for personalization from your site.
Controlled personalizationThey choose a shape, color, message or free text according to the authorized options.
Preview before validationThe visual preview lets them check the result before adding to cart or confirming the order.
Data transmissionThe required information is sent to your order system, workshop or provider.
Controlled personalization
Your customers personalize. Your brand stays consistent.
A good personalization experience should feel free without allowing inconsistent visuals, unusable files or results that cannot be printed.
Fixed elementsLogo, background, illustrations, mandatory notices and graphic markers remain protected.
Customizable areasText, color, pictogram or message can be authorized according to your rules.
Technical constraintsFormats, margins, safety areas and printing constraints are integrated from the design stage.
Use cases
Concrete use cases to enrich the buying journey
Product personalization can support a gift offer, limited edition, commercial operation or event-related product while staying within your brand and production constraints.
Personalized gift
Add a first name, message or personal note to a label, gift box or dedicated packaging.
Limited edition
Adapt a product for a key moment, special series or one-off commercial operation.
Enhanced e-commerce journey
Add a simple personalization step to the purchase funnel without breaking the customer experience.
Event activation
Personalization linked to a launch, event, local campaign or brand activation.
Integration and production
Personalization aligned with your purchase journey
The module is designed to fit into your existing environment: website, order rules, printing constraints and production logic.
Responsive journey
An interface usable on desktop, tablet or mobile, depending on your customers’ habits.
Connection to the order funnel
Personalization choices can travel with the order to avoid re-entry.
Usable exports
PDF, print-ready file or structured data depending on your production method.
Controlled production
Formats, media, exports and processing methods are defined upfront to make personalization truly usable.
Reference
A solution already used for an online personalization experience
L’OCCITANE Japon
EZad supported an online label personalization experience for iconic brand products. A concrete example of an interface designed for the end customer, with an elegant result that production can use.
Accompagnement EZad
A personalization project framed from end to end
EZad supports scoping, graphic rules, integration and launch to turn a marketing idea into a genuinely usable module.
Needs scoping
Products involved, customer freedom level, brand constraints, order rules and marketing goals.
Interface design
User journey, preview, personalization options, wording and consistency with your site.
Technical configuration
Customizable areas, formats, exports, data transmission and integration into your environment.
Testing and go-live
Output validation, order testing, adjustments, training and long-term support.
FAQ
Frequently Asked Questions About Product Personalization
What is a product personalization solution?
A product personalization solution lets customers modify certain elements of a product or label from a website: text, color, shape, pictogram or predefined message. The brand keeps control over graphic and technical rules.
Can the personalization module be integrated into an e-commerce site?
Yes. The EZad module is designed to fit into an e-commerce purchasing journey, depending on the customer’s technical environment. It can transmit the information needed for ordering, printing or processing by a provider.
Can the brand guidelines be respected?
Yes. The solution defines fixed elements, customizable areas, colors, typefaces and the level of freedom given to users, ensuring personalization stays consistent with the brand image.
What types of products can be personalized?
Personalization can apply to cosmetic labels, food products, gift boxes, promotional items, limited editions or retail products that require a custom message.
Does EZad support the project beyond the software?
Yes. EZad can support interface design, configuration, graphic rules, technical integration, exports, associated hardware and long-term support.
Do you also manage in-store materials?
Toucan® helps you create, adapt and distribute posters, POP materials and screen content from your product data.
Discover Toucan®Do you need to guide your visitors?
EZad also designs touchscreen interactive kiosks to guide, inform and showcase your spaces.
See interactive kiosks Votre projet
Do you have a product personalization project?
Let’s talk about your products, customer journey, graphic constraints and how personalization should fit into your organization.
Discuss a project 05 34 40 01 11