Digital signage
Manage your in-store digital signage with Toucan®
With Toucan®, organize your content, prepare playlists and publish campaigns on your point-of-sale screens. Promotions, new products, services or commercial highlights: your messages stay consistent, visible and up to date.
Field challenge
In-store screens are useful only when content keeps up
Digital signage can strengthen the impact of commercial campaigns at the point of sale. Without clear organization, screens can quickly display outdated, poorly planned or inconsistent content from one store to another.
Toucan® helps teams structure publishing: campaigns are prepared, playlists organized, messages scheduled and points of sale better aligned.
Ready-to-publish templates
Concrete examples for your screens
Hotel, restaurant, real estate... Toucan® helps prepare elegant, readable content adapted to each activity, then schedule it on the right screens.
Use cases
Screen content to animate your in-store highlights
Toucan® lets you publish messages adapted to key moments in the customer journey and the network’s commercial priorities.
Promotions and commercial operations
Relay offers, featured prices, bundles, discounts or highlights directly on in-store screens.
Product launches
Highlight launches, seasonal selections or strategic products.
Store services
Present services, commitments, practical information or customer benefits.
Network communication
Publish consistent messages across several points of sale, according to campaigns defined by headquarters.
Local animation
Adapt certain content to store needs while keeping the brand framework.
Method and features
From scattered content to managed display, screen by screen
Toucan® structures the entire publishing chain: preparing content, building playlists, scheduling campaigns and publishing to the right screens, while keeping control across the whole network.
- 1 · Prepare Prepare content
Visuals, videos and messages grouped by campaign and commercial highlight.
- 2 · Organize Build playlists
The right order, duration and publishing logic, by screen or by store.
- 3 · Schedule Schedule campaigns
A period, operation, store or group of points of sale planned in advance.
- 4 · Publish Publish and keep up to date
Messages are sent to the relevant screens; the network stays consistent and up to date.
Playlist — Downtown Store
On a selection of products
Multi-screen and zone management
Manage a screen fleet by store, group or display zone from a single interface.
User rights and profiles
Define who can create, edit, schedule or publish according to headquarters and store roles.
Reliable publishing
Screens continue to display the right campaign, even during a temporary network outage.
Brand framework and guidelines
Headquarters frames content and brand rules; stores publish without breaking network consistency.
Multi-site deployment
Launch the same campaign across dozens or hundreds of points of sale in one action.
Print and POP complementarity
Extend the operation to posters, shelf signs and POP materials for consistent point-of-sale communication.
Benefits
Better-used screens and easier-to-track campaigns
Digital signage becomes truly useful when content is simple to prepare, easy to schedule and consistent from one point of sale to another.
- Reduce outdated or underused screens
- Schedule commercial highlights in advance
- Harmonize messages across the network
- Adapt content by store or zone
- Increase campaign visibility at the point of sale
Confidence
A solution designed for brands and networks
Toucan® helps networks publish consistent screen communication, from a single store to a multi-site network.
- Hosting and data security Your content and network data are managed in a secure environment.
- Support and assistance Onboarding, training and guidance from our teams on how to organize your campaigns.
- Designed for networks Headquarters/store management, profile-based permissions and deployment across all your points of sale.
Headquarters and stores
Headquarters sets the direction, stores publish the right messages
In a network, digital signage must stay consistent without becoming rigid. Toucan® lets you organize campaigns centrally while keeping room for adaptation to field needs.
- Prepares campaigns
- Organizes playlists
- Frames content
- Schedules publishing
- Publish the right messages
- Relay key moments
- Adapt certain content
- Gain responsiveness
Screen + print
Digital signage works even better with consistent in-store materials
A campaign visible on screens can be reinforced by posters, shelf signs or POP materials in the aisle. Toucan® lets you plan point-of-sale communication with a multi-channel approach.
FAQ
Frequently Asked Questions About Digital Signage With Toucan®
A few answers to better understand how Toucan® simplifies publishing content to in-store screens.
What is in-store digital signage software used for?
Digital signage software organizes, schedules and publishes content on point-of-sale screens: promotions, new products, store information, services or commercial campaigns.
Can Toucan® create playlists for store screens?
Yes. Toucan® organizes content into playlists so the right messages are shown on the right screens, according to campaigns, periods and relevant points of sale.
Can content be scheduled in advance?
Yes. Campaigns can be prepared and planned by dates, commercial operations or network needs, reducing last-minute manual updates.
Is Toucan® suitable for multi-site networks?
Yes. Toucan® is suited to brands and networks that need to manage content across several points of sale while keeping communication consistent between headquarters and stores.
Does digital signage replace print signage?
No, not necessarily. Digital signage often complements print signage. The same operation can be relayed through posters, POP materials and in-store screens depending on communication goals.
Toucan® demo
Do you want to manage your in-store screens better?
Let’s discuss your screens, campaigns, playlists and organization between headquarters and points of sale.