Create or import
Create a message in Toucan® or add existing images and videos.
In-store digital signage
Manage your in-store screens with Toucan®
Create or import content, organize it into playlists, schedule campaigns and publish the right messages to the right screens, in one store or across an entire network.
Message creationPlaylistsSchedulingPlayback reportingMulti-site management
At a glance
A clear publication workflow, from content to screen
Organize
Build playlists for a campaign, zone, screen or store.
Schedule
Set the dates, times and locations for each publication.
Publish
Send campaigns to approved screens and keep communication consistent.
The real-world challenge
Installing screens is not enough: content must stay useful and up to date
Without a clear process, screens may display the same content for too long, continue showing an expired campaign or present inconsistent messages from one store to another.
Toucan® centralizes preparation, scheduling and publication to simplify team workflows and make better use of your screen network.
How it works
From content creation to publication on screens
Toucan® brings together the tools required to prepare, organize and publish a campaign in the right context.
- 1Create a message or import media
Create content in Toucan® or add an existing image or video.
- 2Build the playlist
Set the order of content and how long each item will appear.
- 3Choose the target screens
Target a screen, zone, store or group of locations.
- 4Schedule the campaign
Schedule publication dates and times to avoid last-minute updates.
- 5Manage permissions and local adaptations
Define what headquarters manages and what local teams can edit or publish.
- 6Check playback
Use the available playback reporting or proof-of-play records to confirm that scheduled content was shown.
Downtown store playlist
10 s
Current offerPromotion
8 s
New productProduct
6 s
Pickup serviceService
● LiveScreen 1
Current offer-30%
On selected products
Mon → SunPromotional campaign
MorningStore services
EveningNew products
Multi-screen and zone management
Manage screens by store, group or display zone from one interface.
User permissions
Define who can create, edit, schedule or publish based on their role.
Messages and media
Combine messages created in Toucan® with images and videos already produced by your teams.
Multi-site deployment
Publish one campaign across several stores without configuring each location separately.
Brand framework
Preserve content consistency while allowing an approved level of local adaptation.
Scheduled campaigns
Prepare promotions, services and network information in advance.
Use cases by zone
Match the content to where each screen is installed
A storefront, aisle or break-room screen does not serve the same purpose. Toucan® lets you organize playlists for each context.
Attract attention and announce a key event
Promotions, events, new products or standout services visible before customers enter the store.
Inform and guide
Opening hours, services, customer guidance, commitments or store news.
Highlight an offer
Product demonstrations, advice, promotions or featured product ranges.
Extend the customer relationship
Loyalty programs, additional services, upcoming promotions or practical messages.
Communicate with employees
Internal information, safety messages, goals, network news or employee recognition.
Headquarters and stores
Headquarters stays in control while stores keep the approved level of responsiveness
Toucan® lets headquarters organize campaigns centrally while local teams carry out the actions approved by the brand.
- Prepares national campaigns
- Defines playlists and rules
- Manages user permissions
- Schedules network-wide publication
- Access approved content
- Publish scheduled campaigns
- Adapt selected local messages
- Respond to local needs
Software, support and equipment
A digital signage project involves more than software
EZad supports the rollout based on your existing setup, screen network and the level of autonomy expected for each team.
Toucan® software
Message creation, media import, playlists, scheduling, permissions and multi-site management.
EZad support
Needs analysis, configuration, training, phased deployment and user support.
Equipment when required
Screens and additional hardware can be provided when required by the project.
Benefits
Better-used screens and easier campaign management
The value of digital signage depends not only on the hardware, but also on the team’s ability to refresh content and publish it in the right context.
- Reduce outdated content or content shown for too long
- Prepare key commercial moments in advance
- Check playback with the available reporting
- Adapt messages by store and zone
- Keep communication consistent across the network
- Give local teams the right level of autonomy
Content examples
Messages for different sectors and moments
Promotions, services, new products or events: content can be created or adapted for the business, campaign and display zone.
Breakfast includedHotel
Service
Dish of the dayRestaurant
Key moment
Happy hourRestaurant
Time slot
New listingReal estate
New arrival
Open houseReal estate
Event
Spa and relaxationHotel
ExperienceScreens and print
Reinforce a screen campaign with consistent in-store materials
A promotion shown on a screen can also appear in the storefront, in the aisle or on a price label. Toucan® makes digital signage part of a coordinated, multi-format point-of-sale communication strategy.
FAQ
Frequently asked questions about digital signage with Toucan®
Essential answers about content, playlists, scheduling, multi-site networks and EZad support.
What is in-store digital signage software used for?
Digital signage software lets teams create or import content, organize it into playlists, schedule publication and manage screens across one or more stores.
What content can Toucan® publish to screens?
Toucan® can publish messages created in the software as well as imported media such as images and videos. Content can feature promotions, new products, services, practical information or internal communications.
Can content be scheduled in advance?
Yes. Playlists and campaigns can be scheduled by date range, screen, store or group of locations.
Can different playlists be scheduled for different stores and screens?
Yes. Toucan® can assign a playlist to a screen, zone, point of sale or group of stores, then schedule its playback for the required dates and times.
Is Toucan® suitable for multi-site networks?
Yes. Headquarters can prepare campaigns, manage permissions and define shared content, while stores keep the level of autonomy approved by the organization.
Does EZad also provide screens and deployment support?
Depending on the project, EZad can provide configuration, training, deployment assistance, support and the equipment required for digital signage.
Does digital signage replace print signage?
Not necessarily. Screens and printed materials serve complementary purposes. The same campaign can be displayed on screens, posters, POP materials or labels depending on the zone and the message.
Toucan® demo
See how Toucan® can help you manage content and screens
Tell us about your screen network, campaigns and headquarters-to-store organization. We will show you the workflow that best fits your needs.