Promotional posters
Create price posters, special offers, bundles, discounts or commercial highlights from ready-to-use templates.
Print signage and POP
Create store posters and POP materials without starting from scratch
With Toucan®, brands, networks and points of sale produce posters, promotional signs and POP materials faster from approved templates and reliable product data.
Promotional posters POP materials Approved templates Product data
Field challenge
Every commercial operation can quickly become a material factory
Prices to update, formats to adapt, posters to print, promotions to adjust and brand guidelines to respect: print communication at the point of sale remains essential, but it quickly becomes time-consuming when each store works with its own files.
Toucan® helps structure this production to avoid re-entry, reduce errors and give field teams ready-to-use materials.
Use cases
Print materials for key in-store moments
Toucan® makes it easier to create the materials used every day at the point of sale, whether prepared by headquarters or adapted locally by stores.
Shelf signs
Quickly adapt shorter materials to highlight an offer, new product or product information.
POP and shelf information
Produce sales support materials consistent with your guidelines and adapted to store constraints.
Commercial signage
Prepare materials to guide, inform or direct customers during an operation or key moment.
Local adaptations
Allow stores to adapt certain materials without losing the graphic consistency defined by the brand.
Method
Simpler production, from approved template to in-store printing
Toucan® frames material creation without blocking teams. Headquarters keeps control of templates, rules and brand guidelines, while stores can produce the materials they need.
Headquarters prepares templates
Layouts, formats, editable areas and graphic rules are defined upfront.
Product data is used
Prices, labels, visuals, promotions or references can feed the materials.
The store adapts what is authorized
Each user accesses campaigns, products or templates according to their permissions.
The material is ready to print
Posters and POP materials can be generated in the right format with the right information.
Features
What Toucan® brings to your print signage
Store poster creation is not just about design. It also depends on reliable data, consistent templates and clear organization between headquarters and points of sale.
Approved poster templates
Create a library of templates that follow your guidelines and avoid improvised materials store by store.
Integrated product data
Use prices, descriptions, visuals, promotions or commercial information in your materials.
Format adaptations
Adapt one campaign into several formats as needed: A4, A3, shelf signs, POP or aisle materials.
User permissions
Define what stores can view, edit, print or adapt according to their profile.
Print-ready outputs
Produce clean, consistent and usable files for in-store printing or according to your organization.
Campaign management
Organize materials by operation, period, store or network to simplify tracking of commercial highlights.
Benefits
Less re-entry, fewer errors, more in-store consistency
Print signage remains a key point-of-sale medium. The goal is not to replace it, but to make its production more reliable, faster and easier to manage.
- Reduce time spent recreating the same materials
- Limit price, label or promotion errors
- Preserve brand graphic consistency
- Give stores more autonomy without losing control
- Simplify production during recurring commercial operations
Headquarters and stores
The right balance between central framing and local autonomy
In a point-of-sale network, headquarters cannot produce everything manually. But everything should not be left entirely free in stores either. Toucan® frames campaigns while giving field teams the flexibility they need.
- Prepares campaigns
- Approves templates
- Frames brand guidelines
- Defines permissions
- Select materials
- Adapt authorized information
- Print the right formats
- Gain responsiveness
Print + screen
Your print posters can also be part of a broader campaign
A promotion, key moment or commercial operation can live on print materials in the aisle, but also on store screens. Toucan® lets you approach point-of-sale communication with a multi-channel logic.
FAQ
Frequently Asked Questions About Print Signage and POP With Toucan®
A few answers to better understand how Toucan® simplifies store poster and POP material creation.
What is store poster creation software used for?
Store poster creation software helps produce posters, shelf signs, POP materials or promotional documents faster from approved templates, product data and rules defined by the brand.
Can Toucan® create posters from product data?
Yes. Toucan® can use information from catalogs, product databases or structured files to generate materials with the right prices, labels, visuals or commercial information.
Can stores adapt their posters locally?
Yes. Stores can adapt certain materials according to permissions granted by headquarters: choosing a template, selecting a product, editing authorized information or printing the final material.
Is Toucan® suitable for multi-site networks?
Yes. Toucan® is suited to brands and point-of-sale networks that need to produce consistent materials across several stores while allowing controlled local adaptations.
Can the same campaigns be used for print and screens?
Yes. A campaign created in Toucan® can follow a multi-channel logic: print posters, POP materials and content for in-store digital signage.
Toucan® demo
Do you want to simplify store poster creation?
Let’s discuss your print materials, field constraints, product data and organization between headquarters and points of sale.