Software publisher — in-store communication

Run your
in-store campaigns,
from print to screens.

Interactive catalogs, barcode lookup, guided entry, or free-form creation: Toucan® adapts to your network’s data and workflows to create, print, and broadcast in-store materials.

300+

retail locations equipped by EZad

TOUCAN® IN PRACTICE

4 creation modes
Toucan®
1Browse the catalog2Select offers3Generate formats
Toucan interactive catalog showing selected products and posters generated in multiple formats

Interactive catalogBrowse a catalog, select the offers, and automatically generate posters in the required formats.

Posters & POPall formats
Direct printingprinter or plotter
Screen contentscheduled playlists
300+
retail locations equipped

Store networks rely on EZad solutions to create, personalize, and broadcast their in-store communication.

L’Occitane en Provence logoCarrefour Market logoE.Leclerc logoTerres et Eaux logoEuréa logoFloralie’s Garden logoGamm vert logoJardins du Val logoPépinières Le Lann logo
A day in the store

A campaign never lives on a single medium.

01
At headquarters

Prepare the campaign

Templates, prices, visuals, and brand rules are centralized before rollout.

02
At the store

Adapt without starting from scratch

Local teams produce their materials with the right content and formats.

03
Across media

Publish to print or screens

Posters, POP materials, and screen content stay consistent, even when promotions change quickly.

Store team preparing promotional posters printed with Toucan
Toucan® in practice

What your teams actually do.

Toucan® connects everyday tasks: product data, in-store posters, network campaigns, and screen broadcasting.

Create posters from your product data

Import your catalogs or connect your product data to generate up-to-date posters with the right prices, visuals, and references.

Adapt a campaign across multiple media

Create a campaign, then adapt it into posters, POP materials, or screen content from a single working base.

Connect headquarters and stores without rigid workflows

Headquarters manages campaigns while stores personalize within the approved framework.

A complete offering

Create, broadcast, and manage your in-store communication.

Print signage & POP materials

Create price posters, shelf signs, and POP materials from approved templates and reliable product data.

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Digital signage

Build playlists, schedule campaigns, and manage screens across your stores with Toucan®.

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Interactive kiosks

Inform and engage customers in store with customizable touchscreen kiosks.

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Product personalization

Let customers personalize their purchases directly in the store.

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Services & support

Hardware, training, and maintenance: end-to-end support for your project.

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Why EZad

A business-focused approach that goes beyond software.

We start with your data, materials, and real-world constraints to build workflows store teams can actually use.

Built for real store use

A corrected price, a changed promotion, a local need: Toucan® is designed for these real situations, not just for the interface.

One source, many outputs

The same product information feeds a poster, POP material, or screen playlist with less manual re-entry.

Long-term project support

Setup, training, adjustments, and assistance continue after go-live.

End-to-end assistance

EZad prepares templates, trains teams, and monitors usage to make adoption easier.

Deployment method

How EZad sets up your communication.

A step-by-step approach to connect your data, prepare your templates, and train your teams.

1

Data and requirements

Analysis of your product databases, poster formats, screens, and store objectives.

2

Templates and setup

Template creation, data integration, and preparation of communication materials.

3

Training and launch

User training, validation of initial use cases, and progressive rollout.

4

Support and evolution

Technical assistance, adjustments, and ongoing usage monitoring.

Frequently asked questions

Everything you need to know about Toucan® and EZad.

The budget depends on the number of stores, the modules and the integration. EZad assesses your organization, your retail signage needs, your product data and your expected use cases to recommend a suitable setup.

Yes. Toucan® can use interactive catalogs, product databases or business systems such as an ERP or POS software, depending on your technical environment and the data available. Product information can then feed in-store posters, POP materials and screen content.

The timeline depends on the number of stores, the formats to prepare, the data to integrate and the level of support required. EZad usually works step by step: scoping, setup, template creation, training and progressive rollout.

Yes. Toucan® can create in-store posters, POP materials and digital signage content from a shared working base. Teams can adapt the same campaign across print and screens while keeping communication consistent across locations.

Yes. EZad supports projects beyond the software: setup, data integration, template design, team training, hardware installation when required and ongoing user support.

Have more questions? Contact our team →

Ready to structure your communication?

Want to centralize posters, POP materials, and screens with Toucan®?

Let’s discuss your data, campaigns, and communication materials to see how Toucan® can fit into your organization.

A conversation to understand your needs before showing you Toucan®.

We discuss your organization, campaigns, and materials so we can present the most relevant capabilities.

Request a demo05 34 40 01 11